Levis Strauss Denim Jeans


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The image of two horses straining to tear apart a pair of pants is one of the most recognized trademarks in American fashion. And of course, those pants are Levi’s® jeans, invented by Levi Strauss & Co. in 1873, when the first denim work pants with copper rivets made their debut. The company first used the memorable trademark on the jeans’ leather patch in 1886. And although LS&Co. lost its historical records in San Francisco’s earthquake and fire of 1906, we have a few good ideas why this design was created.

Levi Strauss & Co. held the patent on riveted clothing — which meant we were the only company allowed to use this new technology — until 1890. After that, anyone who wanted to make riveted clothing could do so. Soon, other workwear brands such as Non Pareil, Can’t Bust ’Em, and Boss of the Road started showing up on store shelves.

They all had their all unique logos, but no one had an image that depicted strength and quality more clearly than the Two Horse® design. Using this trademark was a way of saying not only that we created the first jeans but also that our jeans were the strongest and most durable.


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It’s also possible that the design served another purpose. LS&Co. knew that not all consumers spoke English as their first language and that not all people were literate. The design would help these consumers identify the product on the shelf even if they couldn’t read the name on the patch. They could walk into a store and say, “I want a pair of those pants with two horses.” In fact, before the word Levi’s® was registered as a trademark in 1928, the famous original jeans were called the Two Horse® brand.

The design was used on the leather patch of the original 501® jeans and on the linen patch fastened to the value version of the jeans beginning in 1890, and it also appeared in print. For example, at the time, many companies printed trade cards: illustrated cards that showed off important products. These were gifts with purchase, and people collected them and pasted them into scrapbooks, much as they did with baseball cards. LS&Co. printed a series of trade cards around 1899, and one featured a beautiful, full-color version of the Two Horse® design.

The design went global very early. The company registered the Two Horse® trademark not only in the United States but also in Australia, South Africa and Japan by the early 20th century. We can’t be sure if our products were sold in these countries then, but the company did not want someone copying their famous logo, however remote the possibility or location.

Nearly 130 years later, the Two Horse® design remains essentially the same, instantly recognizable design as it did for those cowboys, ranchers and miners who wore the very first jeans. Loyal steeds, indeed.



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Did you know that Levi Strauss began his career on the Lower East Side?

In 1847, at age 18, Levi Strauss (born Leob Strauss, February 26, 1829) left his native home in Bavaria to join his older brothers in NYC, who owned a wholesale dry goods store on the Lower East Side. 

By 1853, young Levi received an offer to partner with a businessman who opened a dry goods store in San Fransisco a few years prior. Loaded with goods from the Lower East Side store, Levi packed up and headed to California to take advantage of the booming gold rush industry. 

Levi tried to sell canvass he brought from New York, but the material proved to be too thin for tents and wagon covers — so instead he had a tailor create pants from the material.

Eventually Levi’s product became so popular that he had his brothers send him more material, but instead of canvass, they sent him denim — and the rest is history.

Happy 186th birthday Levi Strauss!



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Michael Stipe REM Cameron Diaz Matt Dillon at Bar Cichetti

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The FIRST EVER Venetian Wine Bar in America

Created by Daniel Bellino Zwicke

Chef / Wine Director / Managing Partner


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Author Daniel Bellino-Zwicke on INSTAGRAM

Some of Daniel’s Old Photos of BAR CICHETTI Shows Daniel

with GOOD FRIENDS ; Matt Dillon, John Lurie, Frankie Rayder,

Raoul Marti, and …


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Frankie Rayder



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Daniel Bellino Zwicke with Victoria Secrets Model Frankie Rayder



Recipes From My Sicilian Nonna

Daniel Bellino Zwicke



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Daniel with Friends Raoul Marti and Matt Dillon

at Bar Cichetti 1999


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Daniel and Family


Uncle Tony, Cousin Tony Aunt Fran, Daniel, Debbie, Aunt Wanda,

Aunt Hellen, and cousins .. BAR CICHETTI 1998


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NOT Losing Their Religion


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Author Daniel Bellino Zwicke and Cameron Diaz at Bar Cichetti



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Marisa Tomei was a Regular along with Friends Fischer Stevens

and Rosie Perez , Severio Guerra, John Lurie, Ed Harris, and Debbie Mazur



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Ed HARRIS was Seen Eating at BAR CICHETTI

during the Filming of POLLOCK



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by Daniel Bellino Zwicke



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Chef Daniel Bellino Zwicke and  friends Debi Mazur & Sevario Guerra




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Daniel Bellino Zwicke in Instagram




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Chicago Man Shoots His Penis During HotDog Robbery




SUN-TIMES MEDIA WIRE – A 19-year-old man who shot himself in the penis after allegedly holding up a South Side hot dog stand Tuesday won’t be going home when he’s released from the hospital.

Terrion Pouncy remained at Christ Hospital recovering from his injuries on Thursday, missing a bond hearing at the Leighton Criminal Courthouse on two counts of armed robbery, the Chicago Sun-Times is reporting.

Pouncy was arrested at the Oak Lawn hospital not long after he was found slumped on the steps of a home across the street from a West Pullman restaurant that Chicago Police say he robbed at gunpoint about 6 a.m. on Halloween.

Judge Stephanie Miller ordered him held without bond.

Pouncy was unable to run further because of the pain of a self-inflicted gunshot wound suffered when tried to adjust the .38-caliber pistol in his waistband as he ran off after robbing Maxwell Street Express at 116th and Halsted, Assistant Cook County State’s Attorney Erin Antonietti said in court.

Pouncy had pulled out the gun and demanded cash from two employees, pressing the gun to the head of a 39-year-old worker, Antonietti said.

The victim, who had been passing a bucket filled with grease over the counter, called for his co-worker to hand over the cash from the register. As they passed their wallets and a stack of singles to Pouncy, the bucket tipped and bills went flying, Antonietti said.

Still pointing the gun at the workers, Pouncy stooped over to collect the cash, Antonietti said. Shifting the gun in his waistband as he ran out, he apparently pulled the trigger, firing a bullet that struck him in the penis, Antonietti said.

One of the restaurant employees, 39, then began wrestling with Pouncy as he tried to run away, before he staggered out into the street.

Surveillance cameras captured video and audio of the robbery, and showed Pouncy struggling to make it across the the street, stop on a bench, and make his way to the steps of a nearby house before collapsing, Antonietti said.

Police recovered the wallets Pouncy had allegedly stolen from the two men, as well as the .38 caliber pistol.

Pouncy’s blood-stained boxers matched the underwear he had on in the surveillance video, which clearly showed the pattern on the fabric when the teen bent over to collect the money that had fallen to the floor, Antonietti said.













I’m MAD as HELL !!! and I’m Not Gonna Take This Anymore!


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How America and The World Feels !!!


October 31 , 2017

New York , New York




21st Century MUSIC SUCKS



His Music and 99.9 % of The Music these Days SUCKS

“THANK GOD for The 50s 60s 70s 80s MUSIC”

and GREAT ARTIST Like : Frank Sinatra, The Beatles, Rolling Stones, R&B and ?


Well, I just keep loving the Stones more and more. I’ve always loved The Rolling Stones, ever since they came out with Satisfaction in 1965 .. But back then, I din’t love The Rolling Stones nearly as much as I do now. No, I liked them a lot, but didn’t think and delve into them the way I do now. Well, it’s simple, for one, they didn’t have the body of work they do now. Well that they had by 1981, with their last great album Tattoo You. Back in 65 Start Me Up, Bitch, Can You Hear me Knocking and other great Stones tunes hadn’t been made yet. But that’s not really the main reasons that I wasn’t so fanatical about The Rolling Stones the way I am now. Back then there were tons and tons of other great musical artist, not like the current day stock of music in 2013 and the past 15 years or so, just mostly a bunch of Shit. The music these days Sucks. It’s almost none existent  except for a very few good artists like Cee Lo Green and Alicia Keys. Yes today “The Music Sucks” and all we have are great bands of the past, like The Rolling Stones, The Beatles, The Supremes, all the Motown and R&B Greats, Rock-n-Roll Greats, Solo Artists, Pop Music and on and on. Yes, back in 1965, all through the 6o’s and 70’s and in to the 80s and even 90’s you had many great Musical Artists; Le Zeppelin, The Temptations  Stevie Wonder, The Stylistics, Elvis, too many to name. 

Just One Musical Act of Hundreds in The 60s & 70s as Compared to About 10 Today


What ever happened to music? What happened to Rock and Roll? The music today “Sucks” no good artists, no great songs like before, the 60s, 70s, and 80s … What the hell happened? Well, Shitty Crap Rap happened. Kids these days don’t know any better, they listen to and “Like Shit” it’s unavailable  The kids these days have “Horrible Taste” in music, they like and except Crap and think it’s good, “Crap Rap.” What is the World coming to? Thank God for The Rolling Stones, The Beatles, Frank Sinatra, Louis Armstrong, the R&B Classic Rock, rock-N-Roll, and all the Great music produced by the great artists from 1960 to the early 1990’s. Great music was made, it was recorded and we have it to listen to now in times of nothing good a “Famine of Music” good music that is, great music, they don’t make it any more. Why? I’m mystified!


Yes Boys and Girls, in the Age of Shit Music, which is Now and Has Been for 15 Years or so, All we have are The Stones, Classic Rock, Rock-N-Roll, R&B and The Great Musical Acts of The Past; 60s 70s 80s … But we do have it, Let’s Thank God .. We Can listen to our Great Vinyl Records, Cassettes, CDs, maybe even 8-Tracks … Cool . We can even listen to MP3s, just as long as they’re Great Recordings of The Stones, Classic Rock, R&B and 
“No CRAP RAP”  Read books like Keith Richards “Life” one of numerous biography on Mick, or books on the Stones, Surf the net for Stones, Keef, or Mick stories. Let’s not forget Charlie, and Ronnie Wood is Super Cool. Now there’s a biography I gotta read, Ronnie Wood. And I can’t wait to see Charlie Is My Darling. I hear it’s Great. I have numerous books on The Rolling Stones and Youtube? Youtube is Awesome! You can see (and hear) The Stones and all The R&B and Rock Greats anytime you want, and almost any performance. There’s a lot out there Thank God again and we don’t have to listen to The Rap Crap and All The Shitty Music they make in 2012, 2013 and the past 15 Years .. No Need! We’re Just Not Gonna Take It! Sorry if there are so many with Bad taste Out There. They Have Great Music and Great Bands Like The Stones, led Zeppelin, The Who and more and they insist on listening to Shit. They actually like it, support it an perpetuate the Crap. Well, you Have The Stones so Enjoy. Look at Beast of Burden on this site, or Ronnie talking about his Guitars, and Mick going to Elton Johns party and what not. The Rolling Stones, they’re Great, They are endless, you never tire of them. They’re The Stones !!!!!
ROCK ON !!!!




Behind The Scenes at a New York Restaurant

West 46th Street NEW YORK NY

Behind The Scenes at BARBETTA

back in the day. Johnny Pesa from CROATIA was a Waiter there.
LIZ Loved Johnny’s deep Blue Eyes and this ELIZABETH TAYLOR gave
Johnny his Famous Nickname “JOHHNY BLUE EYES”
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with Laura Maioglio and Doctor GUNTER BLOBEL
with The owner of BARBETTA Laura Maioglio
and her Husband NOBEL PRIZE WINNER Gunter Blobel